Wiland, Inc. Celebrates 20 Years of Innovation and Leadership in Marketing Data Solutions

Wiland, Inc., a leading marketing data and predictive audience solutions provider, is proud to celebrate its 20th anniversary in 2025. Since its founding in 2005, Wiland has delivered innovative marketing intelligence, empowering brands and nonprofits to connect with their customers and prospects more effectively and profitably.

This milestone marks two decades of pioneering achievements driven by a steadfast commitment to excellence, product innovation, client success, and data ethics. From its inception as a groundbreaking consumer intelligence cooperative database, Wiland has grown into a marketing technology leader, with clients spanning retail, nonprofit, publishing, travel, and other industries.

A Legacy of Innovation

Wiland’s roots trace back to 1971 when company founder Phil Wiland revolutionized mailing list management and personalization for direct marketing. By the time Wiland, Inc. launched its current iteration in 2005, the company was well-positioned to redefine the possibilities of data-driven marketing. Over the years, Wiland has introduced groundbreaking solutions, including:

• The Wiland Cooperative Database, one of the largest and most comprehensive consumer intelligence platforms.
• Proprietary predictive modeling and AI technologies, enabling precise audience targeting and reduced marketing waste.
• MarketSignals™, a suite of advanced data products, just recently launched, designed to optimize engagement and outcomes for industries like nonprofits and professional sports.

Looking Ahead

As Wiland celebrates its 20th year, the company remains focused on its vision to deliver cutting-edge data products and solutions that enable clients to thrive in a rapidly evolving marketplace. Under the leadership of CEO Mike Gingell, Wiland continues to expand its offerings, embrace new technologies, and deepen client relationships.

“We are incredibly proud of our 20-year journey and our continuous focus on our clients’ success,” said Gingell. “Our commitment to innovation and data ethics remains at the core of everything we do. As we look to the future, we are excited to build on our legacy and continue providing solutions that empower businesses and nonprofits to achieve exceptional results.”

A Culture of Excellence

Wiland’s 20th anniversary also celebrates the people behind its success. The company’s dedication to fostering a supportive and innovative workplace has been recognized with Employee Well-Being and Employee Recognition awards.

About Wiland, Inc.

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. The company’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that drive success across all addressable marketing channels.

For more information about Wiland, visit www.wiland.com.

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