Global Chocolate Market 2019-2023 - Increasing Premiumization / Volatility in Price of Raw Materials / Competitive Landscape
Dublin, Dec. 12, 2018 (GLOBE NEWSWIRE) -- The "Global Chocolate Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The chocolate market will register a CAGR of close to 7 % by 2023.
With the aim to increase shelf life and revive customer interest, vendors in the chocolate market are introducing a range of new and creative packaging and branding to attract customer attention. It helps in capturing interest and curiosity of consumers and is often considered an extension of the brand value. Therefore, packaging has become a key aspect of brand marketing, which drives the key vendors to constantly innovate.
For example, in September 2017, Mondelez International partnered with packaging design agency Bulletproof to create a contemporary new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK'S for its new Pure Dark and Pure Milk chocolate bars. This factor is expected to boost the chocolate market worldwide.
Market Overview
Increasing premiumization of chocolates
Globally, the demand for premium chocolates is growing, especially in emerging economies such as the China, India, and Brazil. Vendors such as Mars, Barry Callebaut, and Mondelez International are increasing efforts to improve premiumization, personalization, and differentiation in their chocolate segments with new premium offerings. Therefore, the increasing demand for premium chocolates will spur the growth of the market.
Volatility in price of raw materials
One of the primary challenges impacting the growth of the chocolate market is the volatility in the price range of major ingredients such as cocoa and sugar. The increase in the prices of raw material forces players to increase the final product price.
For the detailed list of factors that will drive and challenge the growth of the chocolates market during 2019-2023, view this report.
Competitive Landscape
The chocolate market appears to be fragmented owing to the presence of a considerable number of companies and the competitive environment of the market is quite intense with all companies striving to improve their market position. Factors such as the increasing premiumization of chocolates and the increasing packaging innovations to spur the growth of the market. Some of the top companies in the chocolate market include Chocoladefabriken Lindt & Sprungli, Ferrero, Mars, Mondelez International, Nestle, and The Hershey Company.
With the presence of a considerable number of companies, this market appears to be fragmented. This market research report will help clients identify new growth opportunities. Companies in the chocolate market are focusing on improving the packaging of chocolates in order to increase brand value by capturing consumer attention.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
- Market outline
PART 05: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 06: MARKET SIZING
- Market definition
- Market sizing
- Market size and forecast
PART 07: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market Condition
PART 08: MARKET SEGMENTATION
- Analysis by segmentation
- Comparison by segmentation
- Market opportunity by segmentation
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
PART 13: VENDOR LANDSCAPE
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market Positioning of Vendors
PART 15: APPENDIX
Companies Mentioned
- Chocoladefabriken Lindt & Sprungli
- Ferrero
- Mars
- Mondelez International
- Nestle
- The Hershey Company
For more information about this report visit https://www.researchandmarkets.com/research/c6zs5p/global_chocolate?w=12
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